Laurent Ball
Perfume Information and Discount Deals by Linda – Perfume Enthusiast
Tips for Wearing Perfume
When you apply perfumes apply them to pulse points such as the folds in the crook of your elbow and back of knees, wrist, neck and cleavage. Make sure you do not rub wrists together as this crushes the smell. Spraying a little into the air is also good if you walk straight into the perfume. This helps to diffuse it over your body. Do not simply apply to the neck always work up the body as the scent rises. Also consider wearing in your bra a small ball of perfume impregnated cotton wool.
Consider layering perfumes. Use all the same perfume in various products. Begin with shower or bath gel and then rub in body lotion or spray with a matching after bath spray. Finally apply the scent preferably as perfume or EDP. I find that the use of body lotion makes you feel really scented and it is probably to do with starting at the feet and applying the scent all over allowing the scent to rise. It also makes you feel extra special and very pampered.
Keep bottles tightly stopped, away from direct heat and out of sunlight. You will certainly know when they have gone off as you’ll notice that you do not get that lovely boost of heavenly scent when you spray or dab and the fragrance will look darker in the bottle. Some perfumes come in blue or opaque bottles and these store perfume well.
Try to choose discount perfume that suits you, not your friends or family. Test a perfume in a store and then walk around for a minimum of ten minutes. Some perfumes take more like half an hour or an hour to truly develop. For example, Boudoir by Vivienne Westwood, Jicky by Guerlain and Must de Cartier are all ones I love after an hour, but am not convinced on first sniff.
Put a few drops of perfume onto an oil burner to scent your bedroom. At Christmas use musky oriental room fragrances in the form of perfumed incense sticks, candle or sprays to enhance the familiar associated yuletide seasonal smells of cinnamon, orange oil, pine, frankincense and myrrh.
Famous Early Perfumes – Chanel No 5
Ernest Beaux created Chanel No. 5 for Coco Chanel in 1921. It has a floral top note of ylang-ylang and neroli, with a heart of blends of jasmine and rose all above a woody base of sandalwood and vetiver. Chanel believed women should wear perfume wherever they hoped to be kissed. Today Chanel No.5 sells a bottle every 30 seconds.
In recent years Chanel No. 5 has been marketed as a spray with two refills in an effort to have it recognised as an essential everyday finishing touch rather than a precious scent to be used sparingly.
Right – The hypnotic scent of roses.
One of my favourites is Guerlain’s Shalimar launched first in 1925 and relaunched in 2001. It’s a refined oriental feminine fragrance with iris, vanilla, and rose. It has the wonderful Guerlain quality that never dates and always gets compliments. I still think it’s one of the very best Guerlain perfumes. They are all particularly wonderful and each seems to develop with the individual. Maybe it really is because the secret ingredient called Guerlinade the X factor that is added to every new perfume bearing the Guerlain name, makes it smell like a truly sense hitting perfume unlike later unisex creations.
In 1932 Dana made the exotic Tabu, Worth made the memorable Je Reviens which remained popular in the 50s and 60s and in 1934 Elizabeth Arden developed Blue Grass. All are still sold today. Later Molyneux and Schiaparelli and other designers produced exotic perfumes in direct competition with Chanel. Jean Patou launched Joy in 1935 and it was voted Scent of the 20th Century at the Fragrance Foundation FiFi awards 2000.
1944 saw the introduction of Femme by Rochas. After the war lighter fresher perfumes by Dior and Balmain which could be worn easily by day became more and more popular with the middle classes. In 1947 Dior launched the ever popular Miss Dior. I still love these older perfumes such as Miss Dior and the wonderful lily Diorissimo.
Scents for Everyone
At this time the working classes still rarely used anything more exotic than the very early scents or the new perfumes produced by cosmetic houses rather than fashion design house couturiers.
Some of the less costly perfumes had quite pleasing scents, but they had none of the cachet of Couture house names. Everyday prices meant that the ordinary person could afford to buy a perfume gift from ranges by Coty, Yardley, Max Factor and Revlon and not break the bank.
Max Factor’s Hypnotique and Primitif were very popular in the 1950s as was Tweed by Lentheric, and Coty’s L’Aimant. Revlon scored great success with Intimate and Aquamarine. Intimate is still available on some Internet sites. Yardley’s Lily of the Valley or French Fern bath salts and talc were always to be found in the Christmas stockings of the masses of working folk.
Goya also produced scents in a price conscious range. Goya’s Black Rose and Here’s My Heart featured regularly in full page adverts. Many people still used 4711 Eau de Cologne, with its clean fresh smell.
A 4711 roll on stick was especially popular for summer heat perspiration before air conditioning.
From Woolworth’s young teenagers bought Soir de Paris by Bourjois in its small blue bottle. They delighted in translating the French into Evening in Paris.
Right – The ever popular rose and lilies of the valley.
Perfume to the Masses
Throughout the 1960s ordinary people began to buy discount perfume in quantity. People who had never been abroad before began to spend time browsing in perfume stores and buy perfume in duty free shops. They came home with bottles of Madame Rochas, Worth’s Je Reviens, Carven’s Ma Griffe, Arpège by Lanvin, Houbigant’s Chantilly, Guerlain’s Mitsouko and L’Heure Bleu, Calèche by Hermes, Sortilege, Ecusson and Estee Lauder’s Youth Dew.
Yves St. Laurent launched Y in 1964, Rive Gauche in 1968. Guy Laroche presented Fidji in 1966. Those old favourites Chanel No.5 and Miss Dior were still best sellers with considerable competition from products like Avon’s perfume’s such as Topaze, Coty’s Imprevu and in total contrast, Faberge’s earthy daytime Woodhue.
About the Author
My name is Linda. I enjoy writing fragrance reviews on all the top scents. It is a difficult topic with so many out there. They are all fabulous.
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